Travel Consumer Group Says Delta Air Lines Is Shaming Customers Into Buying Better Seats

Delta Airlines Shaming Pop Up

A consumer advocacy group focused on airline travel is claiming that Delta Air Lines is using potentially illegal shaming tactics to upsell customers who attempt to purchase basic coach seats. The group,, sent out a tweet on August 17 that showcases the type of shaming being used by Delta.

The pop up window appears to ask passengers if they want to upgrade to a roomier seat, receive early boarding privileges or a refundable ticket, as well as many other and more expensive upgrades.

The pop up also tells travelers that they will not be assigned a seat until boarding if they refuse to upgrade and that they may miss out on overhead bin space.

“If it works, other airlines will likely try to follow,” Paul Hudson, president of told the Los Angeles Times. He likened the move to a car salesman who pressures a buyer into fancy extras they don’t actually need. Hudson likened the warning to a tactic used to by car dealers that may pressure potential buyers into forking over extra cash for fancy extras, like an upgraded sound system.

New Unemployment Claims Down, But Still Extreme

The issue isn’t that Delta Air Lines is offering upsells. Rather that the airline is luring customers into its portal with cheap deals and then shaming them into larger purchases.

Airlines spokesman Anthony Black told the Los Angeles Times that the website warning was meant “to make people aware of what they are buying.”

Not that upselling should come as a surprise among airline customers who have become accustomed to paying for extra bags, more legroom, early boarding, and various other add-ons.

Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at