Plum Organics Issues Baby Food Recall

Image: Brand Engine

Plum Organics has issued a recall for its Apple & Carrot baby food after discovering a potential botulism contamination. Here’s the recall letter from the company, which has the details:

Dear Parents

I wanted to let you know that, today, Plum Organics voluntarily recalled a small portion
of our Apple & Carrot Baby Food in Portable Pouches after a routine test determined
the formulation was incorrect. Plum Organics immediately investigated the matter and
confirmed that a mixing error was to blame which resulted in an improper blend of
carrots and apples.

We have recalled all Apple & Carrot Baby Food in Portable Pouches with the best by
date of May 21, 2010 and marked with the following number “890180001221” located at
the bottom of the package.

No illnesses have been reported in connection with this product. We conducted extensive
testing of samples of every Plum Organic product manufactured before and after
this batch and all samples were found to be within the standard guidelines.

Consumers can return any Plum Organics Apple & Carrot pouch-based baby food
with the above “best by” date and UPC code to Toys-R-Us or Babies-R-Us for a full

Please accept my deepest apologies for this inconvenience. If you have any further
questions, please contact Plum Organics at


Gigi Lee Chang

Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.