Doritos “Boy Slaps Man” Commercial Shows Wit is the Best Way to Go Viral

Advertisers have spent hours of manpower trying to create the best viral videos. Some involve user participation; others cloak the fact that a corporate marketer came up with them. Although these methods create buzz, they don’t do anything a brilliantly-executed TV-style commercial couldn’t. Doritos’ new commercial proves that point. In it, a boy slaps his mom’s boyfriend for stealing his dorito. Simple, witty, and amazingly effective:

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.

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