Doritos “Boy Slaps Man” Commercial Shows Wit is the Best Way to Go Viral

Advertisers have spent hours of manpower trying to create the best viral videos. Some involve user participation; others cloak the fact that a corporate marketer came up with them. Although these methods create buzz, they don’t do anything a brilliantly-executed TV-style commercial couldn’t. Doritos’ new commercial proves that point. In it, a boy slaps his mom’s boyfriend for stealing his dorito. Simple, witty, and amazingly effective:

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