Advertisers have spent hours of manpower trying to create the best viral videos. Some involve user participation; others cloak the fact that a corporate marketer came up with them. Although these methods create buzz, they don’t do anything a brilliantly-executed TV-style commercial couldn’t. Doritos’ new commercial proves that point. In it, a boy slaps his mom’s boyfriend for stealing his dorito. Simple, witty, and amazingly effective:
Doritos “Boy Slaps Man” Commercial Shows Wit is the Best Way to Go Viral
Drea Knufken
Currently, I create and
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