From fish to fireflies, a diverse range of creatures use bioluminescence for survival strategies like luring prey or attracting mates. And away from nature, luminous paint, too, has provided a vital function for companies and organizations in promoting products and safety messages with attention-grabbing results. Glow-in-the-dark advertising has emerged as an innovative and striking new way for firms to sell their offerings. Here’s a look at 13 incredible examples of such ads.
