Business If Apple’s Pitch Were Generic by Drea Knufken March 1, 2010, 6:20 am 17 Views ShareTweetShare ShareTweetShareSEE ALSO:Independent Contractor vs. Employee: What Business Owners Need to Know Written by Drea Knufken Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.