24/7 Wall Street has compiled its annual list of the 25 most valuable blogs. The CS Monitor describes trends in blog valuation, and lists the top 10 on the list:
With the economy spinning, ad dollars evaporating, and the much-covered election over, many wondered how blog appraisals would change. This morning, we found out just how much.
The general trend…showed prices going down. The popular Apple gossip site MacRumors lost 75 percent of its value, slumping from second place to seventh. The culprit? Bad ad atmosphere. Even with 5 million unique visitors a month, MacRumors’s hunt for paying advertisers led it to accept a lot of spots at cheaper prices.
Here’s the Top 10:
1. Gawker Media: $170 million. Last year: $150 million.
2. Huffington Post: $90 million. Last year: $70 million.
3. The Drudge Report: $48 million. Last year: $10 million.
4. Perez Hilton: $32 million. Last year: $48 million.
5. Sugar, Inc.: $27 million. Last year: Not listed.
6. TechCrunch. $25 million. Last year: $36 million.
7. MacRumors. $21 million. Last year: $85 million
8. SeekingAlpha. $11 million. Last year: $15 million
9. GigaOm: $9.5 million. Last year: $8.4 million
10. Politico: $8.7 million. Last year: Not listed.
Why the Drudge Report is appraised at a little over half of the HuffPo’s value is anyone’s guess…