5. Dormeyer

5. Dormeyer

5. Dormeyer

This ad is sexist in so many ways. Firstly, of course, it suggests that women are unable to look beyond their “preoccupation” with housework when choosing a Christmas gift. Secondly, it makes it clear that a woman could never buy such an item for herself, but would have to rely on her husband. And thirdly, it insinuates that women are such emotional wrecks that not getting such a gift would bring tears to their eyes.

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