Tag: Adidas

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  • Adidas Runtastic

    Adidas Acquires Huge Fitness Tech Company To Combat Nike

    Adidas mentioned in its blog post yesterday that it just acquired fitness tracking app startup Runtastic for $240 million. Along with the acquisition, Adidas gains access to a community of 70 million active users, helping it gain traction in the connected wearables industry. The Europe-based app maker, founded in Austria back in 2009, has over 20 fitness, health and endurance apps […]