Business Pundit

Marketers have long known that buyers are influenced by their friends and family members. Word of mouth advertising was often considered the best form of advertising long before the advent of the internet. Even in the digital age when internet… Read more

With marketing & advertising becoming more and more of a need to succeed, this infographic by our friends at MarketingDegree.net provides an industry-by-industry look at where the leading U.S Brands are spending their dollars. Image… Read more

Occasionally advertising executives fail to hit the mark; a joke that passed at the focus group stage ends up flatlining when it hits the TV screen or billboard space. However, sometimes we’re cursed, or perhaps even blessed, with beholding the… Read more

For 45 years, big name brands have budgeted big bucks to run their ads during the Super Bowl. This costly campaign allows a brand to advertise their product to an extremely large audience during a time when consumers are just as interested in… Read more

Share Ads are often meant to provoke the viewer (think baby-faced Brooke Shields with nothing between her and her Calvins) but sometimes viewers feel a little too provoked. Here is a list of fifteen controversial advertisements that… Read more

As long as there has been advertising, there have been advertising fails. From Thomas Edison electrocuting an elephant to guerrilla marketing bomb scares, we’re forced to wonder just what PR people are thinking at times. Here are 10 examples of… Read more

We all know the names, we see them every day in our newspapers, magazines, TV commercials and even on billboards. We buy their products at the grocery store, mall, music shop, garage, and even pay them tribute in tithings. There is at least… Read more

Last night I took my family to party that held at the offices of an advertising agency. Color filled the walls, toys overflowed on desks and shelving, and the main space was open, with vibrant individual work areas arranged at angles around the… Read more

Coke Zero has a new advertising campaign in Brazil.  They’re taking advantage of the propensity for piercing by offering free tongue studs adorned with the Coke Zero logo.  Delicious.  Piercing shops in Sao Paulo, Rio de Janeiro, Porto Alegre… Read more