[tps_title]18. David Beckham[/tps_title]

Beckham is the highly touted soccer star who made headlines by leaving the Real Madrid for the bright lights of United States soccer. Like Tiger Woods, Beckham has continued the emerging trend of athletes capitalizing more on their image than their athletic ability. BeckhamWatch.com clocks his yearly salary at a cool $37.4 million, in addition to the following endorsements:
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Vodaphone ($1.8 million., Rage Software ($2.7 million., Japanese TV ($500,000., Police Sunglasses ($1.8 million., Pepsi ($3.6 million., Adidas ($5.4 million., Gillette ($7.5 million).