3 Ways Google Wave Will Change Business


Tomorrow, Google will release the much-anticipated Google Wave, an innovative new communications platform. Mashable goes into depth about what Wave is, and also how it can change business. Ben Parr’s article on Wave’s game-changing features includes some benefits for business:

Drag-and-drop file uploads: (These) make Google Wave not only a communication platform, but a useful project management system. Companies could use Google Wave as their communication and file-sharing platform. Combined with Wave Extensions, you could build an entire project management platform and time management system better than anything on the market.

Wave embeds: Instead of a chatroom, you can add a Wave on your company’s website and do customer service through it. Instead of static comments, imagine real-time conversations via Waves. Conversations are easily shared with embeds.

Playback: Playback clarifies any conversation and makes it simple to get anyone up-to-speed. Instead of “check your email,” it will become “just playback the wave” and you will have all the information that you need. You could get someone up-to-speed within minutes, rather than hours.

For more details on each feature, see Ben’s post.

Wave launches tomorrow for 100,000 invitees. Not having reviewed it myself, it sounds mainly like a major time and resource saver for businesses. I look forward to seeing if/how companies can use it to revolutionize processes, and whether it has potential to foster any new industry niches.

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Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.