Marketing and advertising are crucial components for business success today. In a hyper-competitive world, companies need to work double time to earn customer recognition and loyalty. In this section, we cover traditional marketing and advertising as well as newer digital terms.
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- Happy hour
- Fine print
- Co-branding
- Doublespeak
- Profiling
- Loyalty
- Account manager
- Back end
- Bundle
- Opt out
- Price leader
- Copy (ad copy)
- Consumer
- Opt in
- Branding
- Brand
- Concept
- Territory
- Gray market
- Focus group
- Page view
- Multilevel marketing
- Elevator pitch
- Promotion
- Public relations (PR)
- Sale
- Profiling
- Distribution
- Product
- Direct marketing
- Markup
- Price
- Cost per thousand (CPM)
- Campaign
- Business-to-consumer (B2C)
- Mainstream
- Demographics
- Margin
- Audience
- Business-to-business (B2B)
- Customer
- Guerrilla marketing
- Competition
- Competitive advantage
- Hard selling
- Scalp (Scalping)
- Sell (Selling)
- Roll out
- Merchandise
- Media
- Green marketing
- Commoditization
- Greenwashing
- Generic
- Opinion leader
- Niche
- New media
- Channel
- Commercial
- Advertise
- Quota
- Ad hoc
- Wholesaler
- White paper
- Value proposition
- Click-through rate
- Cross-selling
- Premium
- Positioning
- Cost per inquiry
- Account
- Logo
- Value added
- Internet marketing
- Marketing
- Incentivize
- Aftermarket
- Hit
- Market
- Recall
