10 Essential Twitter Tools for Business


Do you use Twitter? That’s a hot question these days. With more than 11 million users, the microblogging service is becoming an incredibly popular networking tool.

Still, most people struggle when it comes to using Twitter effectively. This may be especially true for businesses, which tend to feel pressure to join Twitter, but don’t quite know where to begin. If you want to use Twitter, but aren’t sure how to use it well, these process by using these 10 essential Twitter tools for business may help smooth the learning curve:

1. Tweetdeck


This time-saving application operates on your desktop. Through it, you can not only tweet, reply, direct message, and retweet, but create groups of followers, shorten URLs, send pictures, and execute customized searches. You do all this, and more, through Tweetdeck’s dashboard, which offers all the features in one place. See John Jantsch’s video at Duct Tape Marketing for more. Biggest benefits: Saving time and streamlining Twitter functions.

2. Tweetie


Tweetie is kind of like a Tweetdeck for your iPhone. You can tweet, reply, retweet, send direct messages, browse users, post compressed links, view Twitter trends, and more. If you have a Blackberry, try TwitterBerry, which is quite similar. Other mobile phones will have their own Twitter clients, which a simple Google search should help find. Biggest benefit: Having a time-saving Twitter dashboard in your mobile device.

3. Twitt(url)y


Twitt(url)y tracks and ranks URL shared on Twitter by popularity. A quick glance at a Twitt(url)y list will help you peg trends, popular products and reports, and gauge what’s on peoples’ minds. Retweetist and Tweetmeme provide similar services. Choose the software that best fits your personal needs and style. Biggest benefit: At-a-glance access to the hottest Twitter trends helps you keep up with the Zeitgeist.

4. TwitterFriends


If you Twitter frequently, and Twitter is important for your business, this stats tool will help you take the next step towards becoming a master tweeter. TwitterFriends allows you to analyze your Twitter habits–do you only post links? Only conversational replies?–then improve on them. The tool also analyzes how socially relevant you or other people in your extended network. This will help you find new, influential Twitter users to follow, adapt your own tweet style, and get a better grasp of your shortcomings. Biggest benefit: Improving the efficiency and efficacy of your Twitter use.

5. SocialWhoIs


SocialWhoIs helps you find out more about people by entering their nickname and social media service. Find out more about who’s following you–and, conversely, who you want to follow. It helps you find the most relevant people for your inquiry and field, rather than by popularity. Biggest benefit: Finding new, relevant contacts.

6. TweetGrid


You don’t need to be a Twitter user to cull value from TweetGrid, which lets you follow topics, people, groups, events, and more in real-time on a search dashboard. It helps you what products, services, brands, and topics are creating a buzz on Twitter, when, and for how long. This makes it a good monitoring device for reputation management and communications professionals. Coupling TweetGrid with TweetBeep, which sends you email alerts whenever someone mentions your brand, you, or your competitor, makes for a free, complete reputation-management suite. Biggest benefit: Second-by-second reputation and brand awareness.

7. GroupTweet


Allows users to send tweets that only end up inside a designated group. The is a boon to workgroups, communities, and people who need to keep tweets private. Biggest benefit: Keeping potentially confidential tweets within a designated group.

8. OutTwit


Update and listen to Twitter from Microsoft Outlook, or categorize keywords, tweets, and searches into Outlook folders. A handy organizational tool that cuts the application fat from desktops. TwitterMail, a similar service, lets you post tweets and follow replies through Web-based email. Biggest benefit: No need to download, open, or learn a new application to use Twitter.

9. Twellow


Twellow calls itself the Twitter Yellow Pages. Unlike the traditional phone book, however, Twellow lets you search Twitter users by category or keyword, helping you find networking contacts, competitors, and other people to follow. WeFollow, another people-finder app, helps you find popular/most-followed Twitter users by category. Think Lance Armstrong, Guy Kawasaki, Time Magazine, and other big-leaguers. Biggest benefit: Finding people to follow who will inform you, teach you, and help your business grow.

10. Follow Cost


How annoying will it be to follow a certain person on Twitter? Follow Cost answers this question for you. All you have to do is enter the person’s Twitter name into the app, and it spits out a user’s average number of updates, and what percentage of their tweets are replies. Biggest benefit: Headache avoidance.

For rolling updates and good reviews on new Twitter tools, visit Brian Solis’ blog.

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  1. Zee Visram's Gravatar Comment by Zee Visram on April 8th, 2009 at 1:58 pm

    Very helpful Twitter Tools suggestions and reason why. I learned a lot.

  2. SexyTechNews's Gravatar Comment by SexyTechNews on April 8th, 2009 at 5:49 pm

    Seesmic with it’s multiple account management is way better than tweetdeck even with tweetdeck’s upcoming planned changes.
    Tweetie is nice but if it ain’t free we don’t use it, Honey.
    Wefollow is great for businesses as it helps you target who to follow and some of those may follow you back. Each person picks 3 words/categories for themselves.
    Twollo helps you discover and automatically add people based on search criteria.
    Flashtweet does bulk add/remove management.
    Huitter bulk unfollows people not following you back.
    So many more useful twitter tools to tweet about. Follow us and we’ll break the sexy news as soon as we find it, but only if we find it sexy enough.

  3. Chris Young's Gravatar Comment by Chris Young on April 12th, 2009 at 10:14 pm

    Great resources for us Twitter lovers, Drea! I’ve shared your post with my readers in my weekly Rainmaker ‘Fab Five’ blog picks of the week (http://www.maximizepossibility.com/employee_retention/2009/04/the-rainmaker-fab-five-blog-picks-of-the-week-1.html)

    Be well Drea!

  4. Abhimanyu's Gravatar Comment by Abhimanyu on May 7th, 2009 at 1:35 am

    Tweeter clients can be very helpful without requiring you to use the web interface. The list is long but useful.


  5. Gideon's Gravatar Comment by Gideon on May 17th, 2009 at 7:26 pm

    I think this is great, tried out Flash Tweet as a replacement for Twitter Karma. I think Twitter Karma has a better user interface but is much slower.
    You missed a great url tool in http://9mp.com. Way more stats and tools than Twitt(url)y with much more branded and vanity options.

  6. oto kiralama's Gravatar Comment by oto kiralama on May 18th, 2009 at 3:11 am

    Very helpful Twitter Tools suggestions and reason why. I learned a lot.

  7. Teevee Spy's Gravatar Comment by Teevee Spy on May 18th, 2009 at 3:30 am

    I’ve heard a lot of great things about tweet deck, would be best if it had a command line interface.

  8. Jack Roberts's Gravatar Comment by Jack Roberts on May 18th, 2009 at 6:23 am

    Wow, most impressive. I didnt know about the IPhone app Tweetie!


  9. Wayne Sutton's Gravatar Comment by Wayne Sutton on May 18th, 2009 at 6:38 am

    Nice list but I would also add twitterrific for the iPhone and TweetGrid to the list. (http://tweetgrid.com) is a Real time search dashboard. Think of it as a web based tweetdeck, but better. Also hootsuit as a businees twitter too.

  10. dean collins's Gravatar Comment by dean collins on May 18th, 2009 at 7:06 am

    If you dont want to hand over your twitter usernames and passwords but want to implement a “keyword” autofollow Or if you are running multiple accounts and need more than 100 api hits an hour (if you get your ip address whitelisted you can get 20,000 api calls an hour).

    Then check out http://www.MyTwitterButler.com for $10 it’s a windows .net application that run directly on your pc instead of in the cloud.

    It does two things;

    1/ Auto Follows Users with up to 4 search terms per twitter account (allows multiple accoutns – I run mine with 11 accounts simultaneously but it slows it down).

    2/ Direct Message Broadcast – you can send a direct message to all you users with just one click.


  11. alexx's Gravatar Comment by alexx on May 18th, 2009 at 7:28 am

    Very helpful Twitter Tools suggestions and reason why. I learned a lot…

  12. Nick Sergeant's Gravatar Comment by Nick Sergeant on May 18th, 2009 at 9:45 am

    CoTweet has a private beta open now:


    Looks promising.


  13. HeadOnStraight's Gravatar Comment by HeadOnStraight on May 18th, 2009 at 2:13 pm

    “Essential Twitter Tools for Business” is an Oxymoron.

  14. Steve R's Gravatar Comment by Steve R on May 19th, 2009 at 9:05 am

    Good article, though I fail to see the use of Social Whois – it gave me no more information than is displayed on a person’s Twitter public profile :o/

  15. JuanZe's Gravatar Comment by JuanZe on May 19th, 2009 at 10:03 am

    More on Twitter clients: MoTwit for Palm OS is a simple tool to update Twitter from your Palm OS smartphone or Palm OS PDA.

  16. Twitterinfool's Gravatar Comment by Twitterinfool on May 19th, 2009 at 5:07 pm

    Another Good twitter tool for webmasters that was missed from the list


    Looks interesting.

  17. Bike Gamer's Gravatar Comment by Bike Gamer on May 28th, 2009 at 11:03 am

    Great article, nice read. But why there are no links to some of the list?

  18. Drea's Gravatar Comment by Drea on May 28th, 2009 at 11:10 am

    Bike Gamer–I fixed that. Thanks for pointing out that a couple were missing.

  19. Melissa's Gravatar Comment by Melissa on May 28th, 2009 at 9:15 pm

    I have used Tweetdeck, but wish I could figure out how to schedule future tweets on it. I’m also learning some great networking ideas which should help my Twitter usage from the book, “The Power of Women United.” Don’t let the title fool you. It’s for everyone, who wants to boost your networking skills and marketing skills.

  20. Aneslin's Gravatar Comment by Aneslin on May 29th, 2009 at 10:39 pm

    thanks a lot for the bunch of tools bro,
    am using twitterdeck but after read ur blog, like to use twitter on outlook.

  21. Matthew Tommasi's Gravatar Comment by Matthew Tommasi on May 31st, 2009 at 4:12 am

    Nice work.

    I have also done up a list as well which you may find useful.

    The Ultimate List of Twitter Tools @ The Social Media Guide http://thesocialmediaguide.com.au/2009/05/30/the-ultimate-list-of-twitter-tools/

  22. David Tedman's Gravatar Comment by David Tedman on May 31st, 2009 at 12:27 pm

    Tried http://www.hootsuite.com/ yet? If you’re a power / pro user or a business using Twitter it’s definitely worth a look.

    It has a lot of great features like managing multiple Twitter profiles, scheduling tweets, and statistics on tweets that use links which can help measure the success of campaigns.

    …and it’s free!

  23. dieting tips's Gravatar Comment by dieting tips on June 7th, 2009 at 11:09 pm

    Buried because Twitter. Twitter is for twits.

  24. Gloria's Gravatar Comment by Gloria on August 3rd, 2009 at 9:29 pm

    I’m always happy to see someone sorts through the overwhelming list of apps out there to show us the good ones :) . http://Twaitter.com was on PC World’s Top 5 Business App List today. That is the one we started using for our business accounts.

    I will definitely check out the ones in your list.


  25. kv/'s Gravatar Comment by kv/ on September 9th, 2009 at 11:41 am

    What can I do with Twitter?

  26. MK (Casey) van Bronkhorst's Gravatar Comment by MK (Casey) van Bronkhorst on September 14th, 2009 at 2:51 pm

    Good list, but I stay away from apps that haven’t caught up with getting authorization from Twitter, instead of asking for my Twitter password

  27. Lucy's Gravatar Comment by Lucy on September 14th, 2009 at 3:08 pm

    wow, I didn’t realize there were so many Twitters out there. Thanks for explaining them all

  28. Noel Crowe's Gravatar Comment by Noel Crowe on September 14th, 2009 at 7:35 pm

    Great resource! Should be visited by everyone wanting to learn how to best use Twitter

  29. DNOiSE – Madrid's Gravatar Comment by DNOiSE - Madrid on October 17th, 2009 at 7:23 am


    We are DNOiSe, from Spain, and we have released the beta versión of “followthehashtag”, a twitter trends graph generator. You can find it usefull to find oppinion leaders, people to follow or track #hashtags

    you can find it on http://www.d-noise.net/follow

    Feel free to buzz our tool if you find it usefull

    Thanks a lot and enjoy it! 😉

  30. Marge's Gravatar Comment by Marge on November 2nd, 2009 at 3:04 pm

    Nice Article.
    We show some of the best resources for content and managing your account for impact to your followers. Check out the free video at
    Thanks a lot and enjoy it! :).

  31. SigitPH's Gravatar Comment by SigitPH on November 12th, 2009 at 9:38 pm

    This a great information and I want a try to using twitter tools for my business activity, Thank you very much

  32. Richard Hennessy's Gravatar Comment by Richard Hennessy on December 10th, 2009 at 2:27 am

    A great selection of tools. I have only recently registered on Twitter and these tools will help me hit the ground running! Thanks!

  33. Psychologist Perth's Gravatar Comment by Psychologist Perth on January 23rd, 2011 at 11:59 pm

    Thanks for sharing these. I love the concept of ‘Follow Cost’!

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