Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.

  • 6 Steps to Take before Starting a Business

    This is a guest post by Carol Roth. Are you tired of working for someone else? Do you think starting your own business could get you off the unemployment line? Think again. The failure rate for new businesses within the first 5 years is as high as 90 percent. Before you decide to join the […]

  • 5 Steps to Dealing With Angry Clients

    No matter who you are, it comes up eventually: The case of the angry client. If you’re a teacher, it’s an angry student or parent. If you’re a doctor, an angry patient. If you’re self-employed, an angry customer. People get angry all the time. According this Times article, the problem seems to be getting worse. […]

  • 50 Best Business Movies Ever

    There’s no easier way to amp up your business acumen than by learning from other people’s experiences. If those people happen to be movie characters, and learning means putting your feet up with some popcorn and a cold one, all the better. Give yourself a break from the summer swelter by absorbing a business lesson […]

  • Popular

    25 Quotable Thanksgiving Quotes

    It’s that time of year again. To celebrate the feedfest–and unofficial holiday season kickoff–that is Thanksgiving, we’ve compiled a list of 25 Thanksgiving quotes. Take them to the table with you this year: 1. “Got no checkbooks, got no banks. Still I’d like to express my thanks.” –Irving Berlin 2. “There is no sincerer love […]

  • Interview With Now & Zen Founder Steve McIntosh

    This election season, it’s time for … evolution? It is if you’re Steve McIntosh, founder and President of Now & Zen, Inc., no time is better than the present for making serious changes in the way we interact with the world around us. The former lawyer and corporate executive is best known for his Zen […]

  • Why PMI Sucks: A Letter

    A friend of mine who lives in California wrote up a rant on PMI this morning. It was so telling that I felt compelled to re-post it here on BP. PMI may help buyers get into a home, but in the long run, it’s a sour proposition. Here’s my friend’s letter: Personal Mortgage Insurance (PMI) […]

  • Defogging Cloud Computing: An Interview With Egnyte CEO Vineet Jain

    Image: Google Man/Wikimedia Cloud computing, like a thunderhead, is abuzz with energy. From Apple’s iCloud to Best Buy’s new cloud music service, companies are scrambling to up the ante on their cloud offerings. Despite all the hype, it’s not common knowledge what the cloud actually is. We all know that the cloud is exciting, but […]

  • Interview With Byron King, Planetary Extraction Polymath

    This is a blog post by Drea Knufken. Image: TJ Blackwell/Wikimedia The earth is a hot commodity. If you’re an investor worth your salt, you want to be tracking earth-based commodities. And if you’re not an expert–or you haven’t scheduled yourself a year of unemployment to become one–you’ll want to take investment tips from someone […]

  • 25 Best Places to Network

    Image: Screaming Monkey/Flickr Networking is a skill. It’s not just about elevator pitches and icebreakers, however. Place matters. How else are you going to meet the right person at the right time? The best places to network let you meet people under positive auspices. You share a common cause. You’re there because you want to […]

  • 25 Ways to Run Your Business Like Warren Buffett

    Image: Paul Sapiano/Flickr Berkshire Hathaway’s annual “Woodstock of Capitalism,” its shareholder meeting, happens on April 30 this year. Warren Buffett’s baby is by far America’s most beloved conglomerate. What’s behind the fame? Buffett and his partner Charlie Munger are investing prodigies, but so are, say, Carlos Slim and Donald Trump, and you don’t see their […]

  • 25 Least Trustworthy Brands of the Past Decade

    Image: Alex E. Proimos/Flickr What makes you stop trusting a company? Was talking to their customer service people akin to having a conversation with a brick wall? Do your bills more closely resemble Pandora’s Box than something you can actually pay? When you try to resolve things with the company, do they suddenly become slippery? […]