Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.

  • 5 Tips for Increasing Website Conversions

    This is a guest post by Brandon Laughridge of CustomSigns.com. An effective call-to-action is a critical component of website conversions. It should not be limited to ecommerce sites. Every page of every website should have a goal or objective for users to complete and a call to action pushes users in that direction. So to […]

  • 50 Online Businesses You Can Run From Home

    Avoid cubicle farms and bosses breathing down your neck by starting an online business that you can run from home. Once you start making real money, you might never turn back. You’ll want to think through online business impact community as well. Here are 50 online businesses you start and run from home: Virtual assistant […]

  • The Inflation of Higher Education

    How far does a university degree get you? If you think you’ll automatically earn a better job, status, and higher pay, congratulations. You’ve bought into the myth. Higher education in America is a bubble. There are exceptions, of course. What Big 3 consulting firm can argue with a Harvard MBA? But by and large, the […]

  • 3 Tips for Chronic Caring

    This is a guest post by Sharlyn Lauby, who writes HR Bartender. Chances are you’ve seen the news by now reporting that there are upcoming changes to the Americans with Disabilities Act (ADA). But I’m not here to talk about the ADA…your friendly local employment attorney can give you all the details. I want to […]

  • To PayPal or Not to PayPal?

    This is a guest post by TransFS’s Stella Fayman. PayPal is an extraordinarily powerful tool which lets business owners accept payments with ease. PayPal manages over 184 million accounts worldwide, making it the dominant force in payments acceptance. PayPal Pros 1. Pricing PayPal uses straightforward flat-rate pricing which makes it better than many merchants which […]

  • 7 Functional Features You Need on Your Business Website

    This is a guest post by Michelle Strassburg, co-founder of the company Wood and Beyond. Is you business website attractive? If so, congratulations, you’re halfway there. In today’s hypercompetitive environment, looks alone won’t cut it on the Web. Functionality–the ability to share content, be available in real time, generate leads, and more–is key in a […]

  • 5 Steps to Dealing With Angry Clients

    No matter who you are, it comes up eventually: The case of the angry client. If you’re a teacher, it’s an angry student or parent. If you’re a doctor, an angry patient. If you’re self-employed, an angry customer. People get angry all the time. According this Times article, the problem seems to be getting worse. […]

  • 50 Best Business Movies Ever

    There’s no easier way to amp up your business acumen than by learning from other people’s experiences. If those people happen to be movie characters, and learning means putting your feet up with some popcorn and a cold one, all the better. Give yourself a break from the summer swelter by absorbing a business lesson […]

  • Popular

    25 Quotable Thanksgiving Quotes

    It’s that time of year again. To celebrate the feedfest–and unofficial holiday season kickoff–that is Thanksgiving, we’ve compiled a list of 25 Thanksgiving quotes. Take them to the table with you this year: 1. “Got no checkbooks, got no banks. Still I’d like to express my thanks.” –Irving Berlin 2. “There is no sincerer love […]

  • Interview With Now & Zen Founder Steve McIntosh

    This election season, it’s time for … evolution? It is if you’re Steve McIntosh, founder and President of Now & Zen, Inc., no time is better than the present for making serious changes in the way we interact with the world around us. The former lawyer and corporate executive is best known for his Zen […]

  • Why PMI Sucks: A Letter

    A friend of mine who lives in California wrote up a rant on PMI this morning. It was so telling that I felt compelled to re-post it here on BP. PMI may help buyers get into a home, but in the long run, it’s a sour proposition. Here’s my friend’s letter: Personal Mortgage Insurance (PMI) […]