12 Practical Business Lessons From Social Psychology

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12 Practical Business Lessons From Social Psychology

About The Author
Jeff Springer
I am a freelance traveling writer. I am currently spending most of my time backpacking across Europe. While I may be living outside of the United States, I stay connected to American financial markets and M&A's more than is probably healthy for any single person.
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  • January 15, 2010 at 3:08 am

    I was going to read through all this but all that caught me was the beginning and the end and I knew someone else would read the whole thing anyway. 😉

  • January 15, 2010 at 3:11 am

    Some great points here. Can’t wait to try some out, especially the first two in negotiating!

  • January 15, 2010 at 3:35 am

    Absolutely delightful read.

  • Merijn
    January 15, 2010 at 11:04 am

    Yeah, let’s use our knowledge of the human mind to manipulate people for the sake of business, awesome!

  • January 15, 2010 at 11:47 am

    I am so happy I saw this because of this was covered in my psychology text.

  • Charles
    January 15, 2010 at 1:20 pm

    Seems like the basic handbook for manipulating through advertising. haha.

  • Ferdinand Flesticle
    January 15, 2010 at 2:56 pm

    I studied these in the Chongmongolum Monastery. For 23 years. Chanting “Ommmmmmmmmmm” endlessly for many hours each day. Wearing my saffron robes and my totally silly hat. Then, while chewing some Juicy Fruit gum, I gave up my monastic quest and made my way to the fleshpots of Hollywood where I surrendered myself to total debauchery, listening to recordings of Sarah Palin farting discretely while denying all knowledge ever obtained by reading.

    Now all has been revealed.

  • January 15, 2010 at 7:03 pm

    what would be the perfect smell stimuli for a gym?

  • Ben Pugh
    January 15, 2010 at 8:31 pm

    “Social loafing” explains why people vote for the Democratic Party.

  • January 16, 2010 at 6:08 am

    Thanks for the sucscinct!
    Another fabulous technique is “The take away”.

    The art of putting an object/pitch in front of your prospect, making it irristible and then making it difficult to obtain with a “it might not be for you” or “It maybe too expensive for you, let’s look at something cheaper.”

    Take good care and get as much joy as you can everyday.

  • Egon
    January 17, 2010 at 5:18 pm

    You should also try these techniqes on your friends and loved ones.

  • Les
    January 17, 2010 at 6:48 pm

    The best part is that now I can be more aware when someone is trying to manipulate me using these methods.

  • Ben Pugh
    January 21, 2010 at 8:56 am

    “Social loafing” explains why people vote for the Republican Party

  • January 26, 2010 at 7:35 pm

    A very informative read. I found myself taking notes.

  • roshan pokhrel
    February 2, 2010 at 10:28 pm

    “social loafing” is a term of fantacy.

  • Lee Golos
    February 7, 2010 at 1:37 am

    I can’t wait ’till post-scarcity comes and makes all of you marketing assholes obsolete

  • February 15, 2010 at 5:21 pm

    I will be studying this again more deeply later. there are several strategies I can use in marketing my taxi company.

  • March 16, 2010 at 7:30 am

    Outstanding post! I’ve learned a lot from the first few tips, I’ll try to understand this better because this is very helpful.

  • shukov
    March 26, 2010 at 6:54 pm

    12 Practical Business Lessons From Social Psychology or How To Become Just Another Manipulative, Selfish Person.

  • greg
    May 19, 2010 at 10:50 am

    Why the angst? This is only putting into words the observed “natural self-centredness” of human interaction as carried out by everyone from the moment they are born to the moment they die. All of those who think otherwise should go look in the mirror.

  • May 30, 2010 at 2:02 pm

    Great list, however you missed some essentials. Here are some others worth investigating:

    * Conformity (Asch)
    * Bystander Effect / Diffusion of Responsibility (case study: Kitty Genovese)
    * False Consensus Effect
    * Obedience to Authority (Stanley Milgram, related to one of the most important lessons in business: “learning to say no to your boss”)
    * Social Roles (Stanford Prison Study, Phil Zimbardo, related to understanding abusive work relations involving bosses and subordinates)
    * Norm Formation (Sherif, related to establishing company cultures and changing them)
    * Fundamental Attribution Error (Lee Ross, important for understanding and reversing negative work relationships)
    * Diffusion of Innovation (Rogers)
    * Pluralistic Ignorance (Lee Ross, related to people supporting bureaucracy and work politics)

    Although not related to social psychology, I would also recommend that business people learn more about “different types of minds”. Temple Grandin’s “Thinking in Pictures” I think is a must read for any manager. Her recent TED talk “The World Needs all Kinds of Minds” is relevant as well. This topic is related to the “False Consensus Effect”. “Diversity in how people think” is important for building a business.

  • July 23, 2010 at 8:16 am

    Great Read, and nice additional tipps @Andrew.

    Another good one:
    * Decoy Marketing: You offer customers a similar but inferior product to the one you actually want to sell, at about the same price

    Nice study about an Economist subscription usiong decoy marketing can be found here:

  • Adam
    August 1, 2010 at 3:07 pm

    This is a great article because the concepts are based on experimental research studies that have been peer reviewed.

  • October 4, 2010 at 2:03 am

    nice article, shared with my friends

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