Packaging is a critical element in making your product pop off the shelf and into the shopping cart, and what better way to do that than through innovative design? We’ve all seen creative containers before, but these 15 products take inventiveness to a whole new level. Not only are these items brilliantly encased, their designs also blur the lines between the packaging and the products themselves. By thinking outside the box and pushing artistic boundaries, these businesses have each created something entirely unique – not to mention deliciously compelling.
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