Twitter as a Campaign Tool

Here is an interesting story about Twitter as a tool to cover the presidential campaigns. I have to admit that I've grown to like Twitter more than any other social network, and I can see why it's so effective for this kind of thing. It's easy to skim and feel like you've seen the important things going on. Although, admittedly the short message limit prevents much depth of conversation. I've even wondered if companies will start paying people to Twitter about their products, based on the number of Twitter followers who will see it.

If you want to follow my twitter feed, you can do so here.

Other recent stories

The Challenge of Accounting For Gift Cards

The Journal of Accountancy has an interesting story about the challenge of accounting for gift cards. Since no merchandise changes hands, cash from gift card sales should not be recorded as revenue under normal retail accounting. But chalking it up…

Marshall Goldsmith Podcast

Curt Rosengren has a nice podcast on Marshall Goldsmith, who comments about living a successful life and having a positive impact. He notes that no retired CEO ever talks about how big his office was, but rather, about the people…

The Case Against Case Studies

Businessweek has a short piece about the changes in case studies at Columbia Business School.Shortly after R. Glenn Hubbard took over as dean of Columbia Business School in 2004, he began hearing rumblings from executives about the quality of MBA…

The Tiger Woods Effect

An interesting article in Slate discusses some research showing that the best players in golf play a little bit worse when Tiger Woods is in a tournament. The theory behind this is that if someone is so good that you…

There Are No Influentials - Calling BS on the Tipping Point

Fast Company has an article about Duncan Watts, a researcher who says the "Influentials," the ones marketers spend tons of money to target, are a waste of money.In the past few years, Watts-a network-theory scientist who recently took a sabbatical…

The Lesson of Doing Things You Like

Someone asked me what is the most interesting thing blogging taught me. Easy. That it is important to do things that you enjoy. Many of the things I have failed at, both on and off the web, were things I…

What Role Do Peers Play In Entrepreneurship?

An interesting new research paper examines the role of peer influences on entrepreneurship. Since most entrepreneurs are employed in corporations before they go out on their own, the study examines how peers at those corporations effect perceptions of entrepreneurship and…

Active Value Investing

I recently finished the book Active Value Investing: Making Money in Range Bound Markets, by Vitaliy Katsenelson. Before I go into the review, a word of caution... please do not take up value investing, or active value investing because the…

How Five Years of Blogging Has Changed Me

Someone left an interesting comment on an earlier post, and asked me how blogging has added value to the primary areas of my life, and whether or not it has helped me achieve my goals. It is an excellent question,…

Best Companies To Work For 2008

Fortune magazine has released the 2008 list of the Best Companies To Work For. Google tops the list again, and many of the usual suspects like Edward Jones and Starbucks are near the top. Check it out to see if…

The Week’s Carnival of the Capitalists

The latest Carnival of the Capitalists is up. With only 9 entries making it this week, it's worth your time to click through and see if something catches your interest.

Is There Enough Advertising To Support Quality Content?

There has been a lot of talk in the blogosphere lately about media business models. It began with Chris Anderson making a list and then Fred Wilson adds to the list. A few days later, Nikole Gipps asked about writing…

The Most and Least Profitable Businesses

Forbes has a list of the most and least profitable businesses to start. Most of the companies on both lists are service firms, with accounting firms having the largest pre-tax margins of them all.

Adaptive Vs. Creative Strategy

The concepts behind strategic thinking are relatively simple. Look at your assets, your competitors, market opportunities, execution capabilities, and then mix it all together to maximize the outcomes you have decided are most important. In practice, doing that effectively is…

Business Notes

The NYT reports that the minimum wage was just increased. Inflation, anyone?

Congress may approve "the biggest overhaul of mortgage financing since the New Deal."

The government is acknowledging the suffering of business owners everywhere by raising the gas deductible by eight cents.

The Metropolitan Money Store defrauded potential foreclosure victims out of millions of dollars by setting up fake loans and inflated appraisals. Ouch.

The Fed, in a determined effort to control inflation, said today it would "strongly resist" inflationary pressures on the economy. Translation: interest rates are going up in the not-to-distant future.

... More Biznotes

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