[tps_title]The Campaign: Wang Computers[/tps_title]
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The Plan: Think up a clever, memorable slogan to advertise Wang Computers
The Story: Wang was founded by someone named A. Wang and thus never really had a chance of not being the butt of numerous jokes from the minds of 12 year olds, or just people who think like 12 year olds. Not putting much effort into bettering its image or thinking too hard on how to make the word Wang not sound like a joke, they released the slogan “Wang Cares” on a snickering United Kingdom. While it’s nice to imagine yourself as a having some manner of corporate accountability, Wang Cares sounds a hell of a lot like wankers which just means masturbators and isn’t really the most effective way to sell a computer.
