Tag: elon musk

Reputation is everything. Especially in the higher echelons of business, where the reputation of a CEO can determine a company’s fate. Some CEOs benefit their companies by cultivating positive reputations. They may end up as popular heroes, like Patagonia’s Yvon Chouinard, or Business Hall of Famers (and future governors?) like eBay’s Meg Whitman. Some CEOs, […]