Business Why Wording Counts by Drea Knufken October 19, 2009, 5:50 am 59 Views ShareTweetShare ShareTweetShareSEE ALSO:Boom or Bust: Will the CBD Oil Industry Keep Flying High as a Business? Written by Drea Knufken Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.