13 Most Evil Vintage Ads in History

lucky_strikes_santa

Advertising? Badvertising – especially when it comes to certain products and ad campaigns from a bygone era. Business ethics often seem to go out the window when the will to sell is the bottom line, but who knew how bad things got? Heck, as this first image makes plain, even Santa Claus chugged away on Luckies, and if Santa did wouldn’t kids want to as well? Then even when lies about the commodities on display weren’t being sold, discrimination reared its ugly head, or simply the ghastly face of a red-and-yellow clown.

Camel Cigarettes

Camels

Choosing the most evil ads from Camel is like picking sweets from a candy store. In the early 1990s the brand came under fire when it was alleged cartoon mascot Joe Camel was aimed at children, but further back in time its ads were even more sinister, insinuating that smoking is actually beneficial for one’s health. Oh the irony. Several 1930s ads urged consumers to smoke Camels ‘For Digestion’s Sake’, while our favourite is the pseudo-scientific campaign that reassured people: ‘More Doctors Smoke Camels than any Other Cigarette!’ Did more of those same doctors die younger too?

Lucky Strikes

lucky_strikes

More evil from the mouth of yesterday’s cigarette advertisers with another classic from Lucky Strikes. This one again uses surveys conducted on doctors to sell the pernicious products, while implying in true fattist fashion that lighting up is the first step towards a healthy lifestyle. Even as reports that smoking cigarettes could cause lung cancer and other diseases began to emerge, the cigarette manufacturers stuck to their smoking guns, and it wasn’t until the 1960s that the weight of evidence began to tell, leading to laws requiring warning labels on tobacco products.

Marlboro Cigarettes

marlboro

Tobacco giant Marlboro’s most famous and successful advertising icon is probably the rugged Marlboro Man cowboy (conceived in the 1950s but with a legacy decades-long) which naturally appealed to ideals of outdoorsy, spittoon-pinging masculinity. Less well-known but more perverse by far were these ads, which appeared in 1950, featuring a doe-eyed bouncing baby talking to its parents and offering reasons why they should smoke the cursed cancer sticks. Unsurprisingly, passive smoking didn’t figure among the babbled endorsements.

Tipalet Cigarettes

tipalet

Playing, as so many cigarette ads have done, on the notion that smoking is sexy and – bad breath notwithstanding – sure to appeal to the opposite sex, we found this priceless ad from lesser-known flavored cigarette brand Tipalet. The suggestive slogan, ‘Blow in her face and she’ll follow you anywhere’ may as well have just erased the word ‘follow’ and repeated the opening word of the promise. These were the days when smoking caused sexual arousal more terminal than cancer.

Winston Cigarettes

Winston

Winston cigarettes were onto winner in the 1950s when their ad agency came up with the enduringly catchy slogan, ‘Winston tastes good – like a cigarette should.’ It’s a pity the same can’t be said for the people who found the jingle tripping off their tongues too easily and buying into the deadly products, making Winston the best-selling cigarette brand in the US. Once again, smoke-flavored sex appeal was the ideal being sold. Just look at those teeth: not a nicotine stain in sight.

Chesterfield Cigarettes

Chesterfield_Reagan

It’s nice to see the smiling face of a world leader in-waiting not only endorsing the old cancer sticks but sending them by the box load to friends and loved ones in the 50s: ‘That’s the merriest Christmas any smoker can have – Chesterfield mildness plus no unpleasant aftertaste.’ Still, it might leave a somewhat unpleasant aftertaste associated with the memory of the 40th (brightest?) US President. Reagan wasn’t alone though; the ‘Gipper’ was one of a long list of actors and athletes who lined up to convince the public that cigarettes weren’t harmful – despite the claims being made by science.

Schenley’s Bourbon Whiskey

Kentucky_Bourbon_Whiskey

Inevitably an unhealthy amount of cigarette brands are going to make a list of the most evil vintage ads, but their alcoholic complements are almost as bad when it comes to deviously encouraging the consumption of substances with decidedly ill effects on our wellbeing. We’ve singled out this particular ad for Schenley’s Bourbon from yesteryear as it also reinforces some unsavoury racial stereotyping – that of the African American Uncle Tom figure obsequiously submissive to the white master whom he serves. Yessir.

N.K. Fairbank Fairy Soap

NK_Fairbank_Fairy_Soap

This outrageously racist old time ad for N.K. Fairbank Co (the company of a Chicago industrialist which ceased operations in 1903) could hardly be any more prejudiced. Advertising Fairy soap, it portrays a white girl dressed in a pretty dress asking a black girl wearing rags and no shoes: ‘Why doesn’t your mamma wash you with fairy soap?’ Of course race relations in America were very different back then, but faced with institutional racism this ingrained you begin to see what sort of challenge the Civil Rights Movement faced.

Chrysler Plymouth

Chrysler_Plymouth

The racism in this 1940s ad for the Chrysler Plymouth is painful to see, though as some have noted is also good historical evidence of America’s bigoted past. Would a black chauffeur really be so excited about driving this latest automobile model? Or in reality would he be too busy hauling baggage and keeping his mouth shut to be grinning so widely and sharing in America’s excitement ‘over the luxury ride’? Let’s be honest: the only reason the chauffeur is there is to reaffirm the social supremacy of the white folks ready to be driven in the background – and those with the cash to make the purchase.

Phillips-Van Heusen Shirts

van_heusen

This ad for American apparel giants Van Heusen – the world’s largest shirt company – was created in 1952. The prejudice is patent: four white men and a fifth tribesman looking slightly out of place are colourfully illustrated, while the caption reads: ‘4 out of 5 men want Oxfords… in these new Van Heusen styles.’ Mind you, back then Van Heusen wasn’t shy about its sexism either; other ads of the time depicted women submissively serving their men tea (‘show her it’s a man’s world) and even comically being spanked. (No objections to the latter mind you.)

Macdonald’s Restaurants

Ronald_McDonald

At first sight, there may not seem anything intrinsically bad about this ad, but knowing the impact the world’s largest purveyor of cardiovascular time-bombs has had on the world, and that benignly grinning clown looks more evil by the second. Apart from the homogenising effect the golden arches have had on the global cultural landscape, McDonald’s ethics have come under criticism for the way they treat suppliers, staff, customers and the environment. And even putting aside rational argument, aren’t clowns the most evil invention ever dreamt up to entertain kids?

Love’s Baby Soft Cosmetics

love's_baby_soft

In this last ad it’s less the product – soft fragrance products – than the delivery of the message that makes it morally wayward. The photo shows a girl infantile enough to be cradling a cuddly toy, yet made up like a Parisian madam, with the slogan: ‘Because innocence is sexier than you think’? Call us over-enlightened, but to us the sexualisation of one so young smacks of creepiness dressed in the dirtiest of raincoats. It’s disturbing what came out of 70s in the same cultural current as the Jodie Foster of Taxi Driver and the Brooke Shields of Pretty Baby. Somebody call the vigilante mob.

More Popular Stories:






Subscribe

Comments

  1. Splash Pads's Gravatar Comment by Splash Pads on March 23rd, 2010 at 11:30 pm

    Ronald makes me uncomfortable while the blow in her face is warming

  2. jimmy's Gravatar Comment by jimmy on March 24th, 2010 at 12:01 am

    Man, I remember seeing these cigarette ads in my dad’s old Life magazines… great times. Very classy.

  3. fuck you's Gravatar Comment by fuck you on March 24th, 2010 at 12:49 am

    This article is terrible.

  4. Mike's Gravatar Comment by Mike on March 24th, 2010 at 12:57 am

    I’d say only the last one was really evil. Everything else was more representative of naivety and cultural hindsight.

  5. evan Varsamis's Gravatar Comment by evan Varsamis on March 24th, 2010 at 1:19 am

    wow creepy, nice post though

  6. Marcus Reid's Gravatar Comment by Marcus Reid on March 24th, 2010 at 3:40 am

    He’s a bellhop, not a chauffeur. Get your stereotypically black roles straight.

  7. wvfattig's Gravatar Comment by wvfattig on March 24th, 2010 at 8:04 am

    Actually, he is technically a Pullman porter.

  8. Virtual Offices's Gravatar Comment by Virtual Offices on March 24th, 2010 at 8:10 am

    Evil indeed! Brutal! Ethics were totally out of question at one time. Thanks for the post, we will share…

  9. Jo Watts's Gravatar Comment by Jo Watts on March 24th, 2010 at 8:20 am

    Wow what a trip down memory lane that was!

    Lou
    http://www.privacy-online.eu.tc

  10. Fi's Gravatar Comment by Fi on March 24th, 2010 at 9:47 am

    What’s this? More anti-smoking propaganda? These ads existed – I remember some of them. They also hark back to happier days when there was less stress and life was much more relaxed. Funny enough, whether people smoke or not, drink or not, they still die! Same goes for drink. I’m not particularly keen on alcohol but adverts won’t turn a person into an alcoholic. The tendency is there in the first place.

  11. Biz's Gravatar Comment by Biz on March 24th, 2010 at 11:12 am

    It is interesting to notice how the standards of human perception change over time. What was normal yesterday, will be disgusting tomorrow. How many things that we perceive as normal today will be condemned tomorrow.

  12. Gary Pintacura's Gravatar Comment by Gary Pintacura on March 24th, 2010 at 11:54 am

    Pullman Porter is correct. The pride on the porter’s face is there because being a porter was a high-end and highly respected position.

  13. Curtis's Gravatar Comment by Curtis on March 24th, 2010 at 9:25 pm

    I’m not surprised that most of the ads are for smoking, racism, or sex. Great post though! Thanks for sharing!

  14. MnK's Gravatar Comment by MnK on March 25th, 2010 at 5:50 am

    Rubbish! A pullman porter may have been a high end job but why is he the only jubilant one in that picture? Secondly why is he refered to as “they” while the ‘civilised” family in the background is implied to be glorious America? This ad is just another racist schpeel from the era.

    But with that said, its funny how marketeers are like musicians; they merely reflect what society at that time is thinking, and doing.

  15. Pogo's Gravatar Comment by Pogo on March 26th, 2010 at 10:12 am

    What a load of politically-correct bollocks…

  16. yr657564e's Gravatar Comment by yr657564e on June 3rd, 2010 at 8:10 am

    the last one reminds me of parents who enter 8 yr old girls in beauty pagaents and such with enough cosmetics on them they have to be labeled non biodegradable toxic waste.

    scary!

    everything else is nothing new or shocking. posions being touted as healthy harmless things (artificial sweeteners, zero calorie junk, sexy booze, new random disease twitchy finger syndrome where you need drugx to cure and has side effects of heart failure, reverse genderization – you know small stuff)

  17. Jennifer Winston's Gravatar Comment by Jennifer Winston on August 31st, 2010 at 10:44 am

    I used to dip, smoke cigars and cigarettes.. I recently changed over to the greensmoke E-Cigarette. Which i have to say also has a selection of flavors that taste like candy.. I’ve been using that for 3 months now. Saved a lot of money also because it comes down to about $3 a pack. You can also get 10% off your order when you put in disc10-18873 as a coupon code

  18. Matt.'s Gravatar Comment by Matt. on December 8th, 2010 at 11:47 am

    This is priceless. As a non-smoker and a non-drinker, by choice, I see no “evil” in any of these ads. It was a different time… This is sort of like calling one of the cartoons from the era that had an African stereotype evil. It’s not evil. Short sighted? Maybe, but not evil. I will give you that the last one is disturbing for a number of reasons, but evil? Not really. One of these days we will wake up from this politically correct coma the country is current drowning in, and accept that we are in fact all human beings – compete with our own set of flaws and our own individual strengths.

  19. filigree's Gravatar Comment by filigree on December 8th, 2010 at 2:07 pm

    How about some examples from today? Advertising counts on our cultural myopia. We all have perfect hindsight. I tend to agree with pogo overall. Also, there are some loosely labeled cultural relationship examples that I don’t think in context have any offensiveness (Van Heusen shirts), considering that the (south-east asian?) native tribesman actually would have dressed like this (though I’ll bet if he knew Van Heusen shirts were available at his local Macys he’d have considered buying one to impress the chicks).
    Our culture of focus and levity of regard goes to Indian/middle-eastern or east-asian folks. In 20 years the Simpsons and “Outsourced” will be on the shelf next to Song of the South and Coal Black. Yes, I know there is a slight difference based on historic oppression situations, but honestly, consider the Chinese in America for the past 150 years and their regard in the media as well. It’s not an ancient Chinese secret.
    Sorry, gotta go finish my big mac. Have a lovely day.(wink)

Leave a Reply