April 2013

According to the Center for American Progress, 97 percent of working women employed full time in occupations logged by the Bureau of Labor Statistics are paid less than their male equivalents. Men receive higher salaries than women in all but seven of the professions listed, and male chief executives take home, on average, $658 more […]

During the 2013 Super Bowl, there were thousands of tweets with the hashtag “#NotBuyingIt.” The online conversation brought attention to sexist television commercials that were broadcast while the game was in progress. One Twitter user said, “What have I learned from #SuperBowl ads? Women = robots, objects, strippers & showgirls. Violent men are brave.” Given […]

Despite famous chains like Hard Rock Café and Planet Hollywood declining in popularity, experts still think that themed restaurants will be sticking around for a while yet. The trick to creating an excellent themed restaurant isn’t as complicated as some people might think. In the end, success comes down to basic restaurant essentials: good food […]

Briefcases first emerged on the professional scene in courtrooms in the 1920s, and they went on to become symbols of white-collar accomplishment and sophistication. Until recently, however, the common briefcase was a bit blasé, and if you’d seen one, you’d seen them all. Fortunately, things have changed over the past few years, and now working […]

Logos can be a highly effective way of increasing the recognition and presence of your business. The key is simplicity and boldness. The more striking and impressive your emblem or graphic, the more immediate and positive the identification is likely to be. The idea is to create something iconic; something memorable that stands the test […]