25 Best Business Books Ever

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22. The Human Side of Enterprise
Douglas McGregor
1960

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Psychologist McGregor revolutionized human relations management by distinguishing the two ways managers view employees and consequently manage them, ultimately producing the accordant behavior in them. Theory X assumes that workers are inherently lazy and need to be motivated and supervised; Theory Y assumes that people are self-motivated and self-directed. “McGregor’s fundamental principles,” says author Gary Hamel, “underlie the work of modern management thinkers from Drucker to Deming to Peters, and the employment practices of the world’s most progressive and successful companies.”

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Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.