Reverse engineering refers to the analysis of the workings of a system or device. As the name suggests, it may involve having to disassemble something or to break it into simpler parts in order to understand it better.
In the context of e-commerce, specifically affiliate marketing, reverse engineering involves niche analysis, with the objective of determining the profitability of a specific venture. An affiliate may take a look at various models and examples which have been proven to work. By taking these models apart, affiliates can gain a better understanding of monetization models used, as well as other specific elements that make them successful.
On the other hand, reverse engineering in the context of marketing can also involve the development of products and services with the use of client input. The initial product may either be released to a selected locale or distributed to the entire market. Feedback from customers is then gathered, then used to create a better product. By doing this, the company is already able to promote awareness of the product, as well as create a better product which addresses customer needs more effectively. One of the advantages of this method is that the company is able to create a strong relationship with clients by involving them in the process of creation and innovation. This, in turn, may result in greater customer loyalty.
Reverse engineering may also help in website marketing and optimization. By analyzing keywords as well as studying the examples of high-scoring sites, one may be in a better position to decide on how to structure the site, as well how the content should be developed.