If you want your brand to stand out to be legendary, get ready for some serious brand consistency. This, paired with the ability to be able to deliver hyper-personalization is a formula for success. Learn more about this methodology of brand success in the following infographic, courtesy of BrandGuard:
![How Strong Brand Consistency Drives Brand Success](https://assets-global.website-files.com/63b6f125e462a2d7474cc477/65ce3c7c464ba6c69f971d2b_https%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fd807a05c-68b3-4597-a2bd-b53307b0dab8_1000x8684.jpeg)
Source: BrandGuard