Google’s $10 Million Investment in Geothermal Indicates the Green Revolution is Underway

From Clean Technica: announced yesterday that it is investing $10.25 million in an energy technology called Enhanced Geothermal Systems (EGS). The funding will also go towards geothermal resource mapping, information tools, and a geothermal energy policy agenda.

While traditional geothermal energy relies on finding natural pockets of hot water and steam, EGS fractures the hot rock, circulates water in its system, and uses the steam created from the process to create electricity in a turbine.

The investments will go towards three institutions: AltaRock Energy, Potter Drilling, and the Southern Methodist University Geothermal Lab.

PC Magazine adds a few key details:

Since energy generation isn’t limited to locations with packets of steam and hot water, EGS has the potential to be used anywhere on earth and hence could be especially beneficial for developing countries.

“EGS could be the ‘killer app’ of the energy world,” Dan Reicher, director of climate and energy initiatives for, said in statement. “It has the potential to deliver vast quantities of power 24/7 and be captured nearly anywhere on the planet. And it would be a perfect complement to intermittent sources like solar and wind.”

This is yet another sign that the Green Revolution is officially underway. Renewables are getting the financial infusions they need to go from sluggish ideals to momentous changes.

Here are a few more corporations behind green (a category currently including natural gas and nuclear power) projects:

French bank BNP Paribas funds a lot of nuclear power plants in Europe

Clean Energy Group, run by none other than T. Boone Pickens, is investing $10 million to launch a paratransit vehicle and taxi that runs on natural gas. Pickens himself donated an extra $10 million to the fund, which is being given to the Vehicle Production Group, LLC.

PG&E is jumping through regulatory hoops to build “WaveConnect,” an ocean wave energy plant on northern California’s Mendocino coast. It’s limited by how much it can charge ratepayers to fund the project, however.

Google is also investing in eSolar for solar power and Makini Power for wind (particularly high-altitude wind)

Honorable Not-so-Green mention:

Citibank regularly funds coal-fired powerplants.

What will the future of corporate energy look like? Will it inspire hybrid companies, such as Google: Search Engine, Media Company, Geothermal Power Provider? Where will Big Oil redirect its efforts when oil becomes a bad economic proposition? Will there be Conoco Natural Gas Stations?

Only time will tell…

Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.