Last night at about 2am EST, Indonesian filmmaker Joko Anwar released a single, fateful tweet:
If I got my 3000th follower today, I’ll go into a Circle K naked.
It is now almost noon EST. And Joko Anwar has more than 10,000 followers. You can bet he’s getting publicity out of this. Alas, he also has to walk into a Circle K naked.
His follow-up tweets:
1 hour after initial tweet: You perverts! Hahahaha…
Almost 2 hours later: Ok. It looks like it’s gonna happen. Damn youuuu…!!! I’ll do it at night, ok?? Happy?????
Then: Damn. It’s so hard to get people to watch my movies, yet it’s so easy to make people want to see me naked. Just wait for pics tonight.
2 hours later: Have mercy. Let me do it at night. You’ll get the pics when you wake up tomorrow. Promise. *crying while doing push-up*
5 hours later: Be patient. Looking for the right Circle K.
His friends later livetweeted the actual event. As promised, Anwar ran naked into a Circle K. Here’s a picture of him (found on tweetphoto):
There are several lessons here. 1) Twitter is powerful publicity. People will follow you instantly–if you say the right thing. 2) The “right thing” may involve doing something embarrassing. 3) Is it worth it?