Julian Crowley
So, three students go into a wood…. Sound pretty clichéd? Well, The Blair Witch Project was different, leading to a worldwide gross of over $248.3 million. Using first person camerawork and only a semi-structured outline for shooting, the picture was filmed in just eight days. Post-production took eight months, at which stage the nineteen hours of usable footage was edited into the unique movie that the project became. With groundbreaking viral marketing and online buzz and a budget of just $600,000, the percentage return stacked up to be more than 20,000%.
