It’s been said many a time that people watch the Superbowl more for the commercials than for the game, and it’s probably true. Die hard fans enjoy the sporting event, but the commercials are exciting for the rest of the population because they’re the best opportunity of the year for companies to roll out their best, most provocative, most daring or touching marketing ploys. Some are hilarious, some make us cry, and some fall short of the mark. But then there are those that leave a genuine impression and stand out among the ranks of Superbowl commercials past. Here are 10 that were a cut above.