KISS co-founders Gene Simmons and Paul Stanley, the last-remaining original members of the band, have had the world rocking all night for 40 years. With an astounding 23 consecutive gold records and generation gap-crossing live performances, there’s no question that KISS is a musical phenomenon.
What’s more, over the years, the band has become a hardcore business, licensing its iconic brand to cover everything from condoms to funeral caskets. With over 3,000 licensed products, KISS has been transformed from a hard-partying rock ‘n’ roll band into a globally recognized business brand that, according to Simmons, is worth as much as $5 billion. Here’s a look at 15 of the band’s most shameless licensing deals.