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KISS co-founders Gene Simmons and Paul Stanley, the last-remaining original members of the band, have had the world rocking all night for 40 years. With an astounding 23 consecutive gold records and generation gap-crossing live performances, there’s no question that KISS is a musical phenomenon. What’s more, over the years, the band has become a […]
In 1974, Japanese company Sanrio Co., Ltd. struck gold when it stuck the image of a mouth-less white cat with a red bow onto a coin purse. Since then, the cute feline’s popularity has exploded. Hello Kitty has become an incredibly recognizable and profitable brand, with some 22,000 official products available – one third of […]
If there’s one thing McDonald’s excels at, it’s staying ahead of the game. Since its humble beginnings as a lowly “barbecue pit” on Route 66, the famed hamburger purveyor has learned to make rapid adjustments in response to changing market trends. The figure of 34,000 restaurants in 119 countries around the world speaks for itself: […]
Ever since Hasbro used the term “action figure” in 1964 to sell G.I. Joes to boys who stuck their noses up at dolls, businesses have been cashing in on the idea. Star Wars creator George Lucas was one of the first to realize the enormous business opportunities that merchandising offered. These days, whether they’re comic […]
In 2012, research conducted by the Harvard Business School suggested that Internet advertisements are crucial to the US economy. According to Interactive Advertising Bureau president and CEO Randall Rothenburg, “the digital marketing industry is on a positive trajectory that will propel the entire American business landscape forward.” Rothenburg’s perspective is well-founded, considering a PricewaterhouseCoopers study […]
Billboards are the most popular form of outdoor advertising and, according to some sources, the fifth biggest advertising medium in the world. These short messages plastered beside our highways and along our streets have the advantage of reaching huge amounts of people, attracting new clientele and upping sales – all at an affordable price. There […]
Packaging is a critical element in making your product pop off the shelf and into the shopping cart, and what better way to do that than through innovative design? We’ve all seen creative containers before, but these 15 products take inventiveness to a whole new level. Not only are these items brilliantly encased, their designs […]
Capsule hotels sprang up in Japan in the late ‘70s to cater for businessmen who worked too late or drank too much to make the long commute home. The first capsule hotel opened its doors in 1979 in the city of Osaka. And in view of high rent prices, the cost of spending the night […]
According to The New York Times, the recent economic slump hasn’t slowed McDonald’s down one bit. Based on 2011 sales data studied by food industry research specialists Technomic Inc., McDonald’s hold the biggest share of the market in their category. In fact, McDonald’s’ piece of the pie is almost equivalent to the market shares of […]
With its power to make colors more dramatic, remove distracting elements and alter models’ body sizes, Photoshop has an allure that few businesses can resist – especially when it comes to fashion. That said, sometimes tinkering with and manipulating an advert in the hope of making your image really “pop” can go too far. Tweak […]
With developers excited about mobile capabilities and hopeful regarding new untapped markets, video gaming is far from over; and yet, over the years, it has proven a difficult industry to dominate. Market saturation has spawned an industry that thrives on tough competition, even giving rise to the term “console wars.” You need to watch your […]
While many billboards are loathed and worthy of such derogatory nicknames as “sky trash,” “litter on a stick” and “the junk mail of the American highway,” a little ingenuity and humor can go a long way towards redemption. These innovative 3D billboards all use their environments in unique ways. They’re eye-catching, creative, memorable and fun […]
