Why Entrepreneurs Will Survive Doomsday

Everyone is nosing around for the next economic bubble. It might not turn out to be a proper bubble, but end of days business looks like a sound niche opportunity.

Consider this…

I’ve never been a big believer in end-of-days theories. They just seem too convenient. People timestamp their doomsday theories to feel more certain about the future. Whenever a predicted doomsday passes without incident, the theory shape-shifts and becomes appealing once again.

When nuclear winter didn’t happen during the 1950s, doomsday moved to the 1970s, in the form of global cooling. When doomsday didn’t hit with Y2K, it moved up to 2012, in speculated accordance with the Mayan calendar and a theory of Planet X partially inspired by a channeled alien.

These theories stay sticky both through evidence and when authorities take leadership of them. As evidence mounts, end-of-days theories to pick up previous nonbelievers.

If you’re not in the doomsday mindset already, surely these incidents will put you there:

-Asian tsunami
-Tropical storms
-Melting icebergs
-Failed economy
-Dow dropping 777 points
-Food riots in developing countries

I won’t continue, but you get the point. The theories gain momentum with every calamity reported in the media. The niche is definitely bullish right now.

After the Evidence, the Business

From a business perspective, the opportunities in this niche look impressive. Consider some of the existing products:

-Repackaging and marking up ancient texts.
Writing a book (to the authors’ credit, this requires serious conviction rather than shallow capitalization).
Disaster kits.
-Survival gift sets.
-Post-Armageddon fishing kits.

The market is ripe for more capitalization.
The information is out there, from compelling sources. Fear and speculation opened up an information vacuum. Authorities filled the vacuum with background information. They’re already monetizing the concept.

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It’s time for small businesses to move in and prey on peoples’ convictions. Buying cabins in the woods, for example, slapping on a few Armageddon-proof reinforcements, tossing in a survival kit, and marking them up royally. Selling eBooks full of tips. Teaching classes on how to survive in the woods. There are too many opportunities to list.

Why Business-Minded Believers will Survive

If I didn’t have a personal sense of disgust around capitalizing off fear, I might consider starting a doomsday survival business myself. Ironically, I bet the people who believe most in doomsday will be the most successful end-of-days businesspeople.

They believe they’re helping others and selling a genuinely useful product. Meanwhile, financial success would put them in a position to invest in even better bunker equipment, making their physical survival more likely.

If doomsday doesn’t happen, they’ll have a few excess supplies, but also extra money in the bank (or in gold ingots/guns). Sounds like a win-win situation to me.

Fearful times open up latent niches. I’m curious to see what and who will sprout out of the manure the financial crises left behind.

  • The guys who write the Left Behind series are doing awfully well.

  • As in 2000 bubble bust, big will become and medium might get vanished..while small will enjoy the benefit. Its the time to start thinking innovativeness and come out with some nice product while big companies are busy maintaining the finance book rather than investing in innovation..cheers!

  • I own my own business, I’ve been out of the market and in cash for about a year. But now I am beginning to look long term, very long term. If you want some more perspective, read, “An Unexpected Tale,” at http://www.financialtales.com it brings new light to these exciting times. Enjoy.

  • Your list of ideas of current niches is.. funny.. but providing a good laugh is about the only use of that list.. Entrepreneurs will survive because entrepreneurs can think for themselves. They’re good on their feet and are not strangers to hard times and failure. They will survive because they will find ways to help people through these rough times, (and that isn’t through teaching a course in your backyard about woodman’s survival..) Once they’ve found some need that has been created through the turmoil, like discovering treasure on the bottom of the ocean floor after a hurricane, they will jump on the opportunity of that retrieving treasure.

  • lol

    Thank you for mentioning me in your post.

    I will be getting the E-book written fairly soon and then I will begin selling survival kits as well.

    Great site you have too.