50 Tips for Mastering Social Media

Image: Ivan Walsh/Flickr

Social media has become serious business.
Few other forms of communication offer you the instant network, broad access, and sheer volume of connections that social media does.

But to take advantage of this exciting new medium, you need to know what you’re doing. Simply sitting down and talking about your day won’t cut it if you want to use social media for business. We’ve compiled 50 tips that will help you become a social media master–and pad your business success as a result.

Social Media Basics
Build that Social Media 101 foundation so that you communicate with the right purpose in mind.

First, you need to understand what social media can do for your business.

Do’s and don’ts of social media for business.

Here’s a social media playbook, featuring social media best practices and more.

Business Tips and Tools
Tips and tools for making the best of social media in your business.

Connect your email and social marketing.

8 ways to integrate social media and online advertising.

809 ways to monetize mobile.

15 sites to monitor your brand and Internet presence.

Who is looking for your brand?

Measure your social media results to boost ROI.

6 steps for dealing with detractors.

Why market research is critical to social media.

Understanding the customer isn’t the same as educating the customer.

Social Media and Your Network
Networking is what social media is all about. Here’s how to use the social space to network right.

8 tips on how to relate and communicate in social networks.

Growing community on your website.

Social networks rarely add to our connections. Instead, they harness the ones we already have.

Influence is not popularity.

Building a Social Media Strategy
Your strategy can make or break you in social media.

A step-by-step
social media strategy.

How to evaluate
your social media plan.

Preparing a social media engagement strategy.

General Social Media Tips
What to do, what not to do, and everything in between.

Are you unknowingly bribing your social media fans?

How not to do social media.

Don’t ignore sites outside the Holy Trinity (Facebook, Twitter, LinkedIn). Stumbleupon is one of the websites you need to pay attention to.

If you only do five things in social media…make them look like these.

Excellent presentations from social media’s great minds.

Finding the signal
in the noise of social media.

Blogging is one of the most powerful business tools on the Web–if you know how to do it right.

If you’re new to blogging, check out Debbie Weil’s Blogging 101 resource.

15 blogs to follow if you want to kick ass online.

50 ways to take your blog to the next level.

What you can learn from the top 5 blogs on the Web.

6 steps to a branded business blog in record time.

Losing pennies blogging? Here’s how to stop.

If you want to build your blog on viral posts, here are 18 great viral linkbait posts.

Tips on using Facebook for more than just party pictures.

Can Facebook help
your business?

Simple language gets shared more on Facebook.

How to discover what’s trending on Facebook.

Twitter is another wonderful networking and customer service medium.

50 ideas on using Twitter for business

How to build a Twitter strategy for your business.

A breakdown of tools you can use to get more Twitter followers.

4 steps to get rid of Twitter spam.

Tweeting for companies 101.

Social Media Commentary
Oddly enough, nobody still knows exactly where social media is going. That’s why it’s always worth reading commentary on the topic.

Why social media purists won’t last.

What digital adopters want, and why you should pay attention.

Two dirty little social media secrets.

Listening and social media.

Throwing mattresses and social media.

Industry Wisdom
News from the social media industry horse’s mouth.

The five laws of social business.

Social media governance for companies.

Top executives’ social media strategies.

The social technology industry’s biggest challenges.

Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.