Business and the Real Time Web

India’s WATblog illustrates how real-time search complements the news.

This is a guest post by Sency’s Evan Britton.

Many new technologies have launched over the past 5 years to improve the search engine experience. None of the new technologies were able to offer something both new and useful, however. For a while, a new way to search never caught on.

Then the real time web came along. It is different, and has spawned on a handful of new companies and technologies.

When you search a real time search engine, you are able to see what people are saying right now. You can see the public’s thoughts in respect to any given keyword, a useful ability. These can be great searches for perform for business purposes as well, as you can get a glimpse into what the public is saying about a particular product or service. A prime example is a sports fan-oriented business, which uses real time search to see what people are saying about a given team or player during a big game.

Every day, real time search results change, so a search for a keyword today will reveal entirely different results compared to a similar search the following day.

In addition a new and exciting way to search, the real time web brings tons of tools to webmasters and bloggers.

This article highlights 7 free real time web tools for publishers. By implementing these tools, you will end up adding value to your website while making your pages more sticky. These tools will allow you to have fresh, automatically updates, content and resources in your given niche. And, as time passes by, more and more companies will be developing these types of tools giving webmasters more options and tools to choose from.

While the real time web opens doors for webmasters, it also can be of use to small businesses. A real time search engine can be a great monitoring/tracking tool for businesses.

If you’re running an ad campaign, or launching a new product, a real time search engine will give you a window into customer’s thoughts and opinions. Also, these customers will be talking to their friends and colleagues, so their opinions are usually natural and unbiased. This is invaluable data. It can be gathered for free via Sency or any other real time search engine.

In addition to data, real time tools can be implemented into business websites. For example, if your company uses Twitter for updates, you can implement a script that will automatically update your Tweets on your site. These types of tools will boost retention while giving your site an added resource.

Evan Britton founded Sency in 2009. The goal of Sency is to bring real-time content, links, and tools to internet users in an organized and simple fashion. Evan has been published several times online in sources such as Business Insider & Website Magazine.

Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.