New Walmart Clown Commercial Goes Beyond Low Prices

by Drea Knufken January 25, 2010, 8:21 am 90 Views

Walmart is going out on a limb with a new clown commercial (featured above) that aired during the NFL conference finals. In the recent past, Walmart’s marketing strategy was relatively simple: Stream in-store ads and de-clutter stores. But the Walmart clown ad above is actually edgy, a new move for the traditionally mellow advertiser.

Did the commercial endear the company to the NFL-watching demographic? You bet.

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Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.