Business When Following Established Protocol Makes You Look Stupid by Drea Knufken May 18, 2010, 4:49 am 26 Views ShareTweetShare ShareTweetShareSEE ALSO:The Best Books for Anyone Starting a Business Written by Drea Knufken Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.