Buys OKCupid for $50 million just found its own match by buying dating site OKCupid for $50 million. Mashable has more:

OkCupid, an increasingly popular site, generates most of its revenues through advertising (it’s mostly free to use — making it popular among members who are strapped for cash), and, according to a release, it has been the fastest growing dating site in the advertising-supported bracket this year. Therefore, we can see how it would be attractive to, which is — for its part — a paid service.

“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like and offer, creating a true complimentary relationship between our various business models,” says Greg Blatt, CEO of IAC.

My guess is that they’ll keep OKCupid free, since it’s a solid ad revenue earner, and put a concerted effort into luring users into

Written by Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.