Brand Republic has a list of the 100 most mentioned brands on Twitter. Here are the top 10:
Note that fewer than half of the brands have Twitter accounts (including Apple). A strong brand will generate buzz no matter what, but it surprises me that most of the brands on the list haven’t set up Twitter accounts anyway. Twitter provides a way to boost even the most popular brands through intelligent campaigning, like Starbucks’ recent posters.
What are companies waiting for?