Business The New Pepsi Logo, Explained by Drea Knufken April 17, 2009, 7:30 am 767 Views ShareTweetShare ShareTweetShareSEE ALSO:How Buy Now Pay Later Makes the Unexpected Affordable Written by Drea Knufken Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.