Google’s success story is a rarity – not many companies are able to pull off what they have, going from a simple search engine to one of the wealthiest, most innovative and best known companies in the world. But while most businesses may not be the next Google, smart ones will learn from Google’s business model, which is in large part responsible for the tech giant’s rapid growth.
From a brilliant advertising model to unique employee perks to an inclusive corporate culture and even a willingness to fail, Google’s way of getting things done provides valuable lessons for other tech companies. Forward-thinking businesses look to them for examples of how to move beyond old constraints and operate in a new and more exciting environment. Here are 10 ways smart tech companies are learning from and emulating Google.