Category: Strategy


  • How To Base Your Marketing On Pokemon The Right Way

    Everyone is trying to jump on the Pokemon Go bandwagon in one way or another. There are tips and tricks published all over the internet in an attempt to get page views. But how do you jump on the Pokemon Go bandwagon in a way that is both valuable to your customer base and relevant […]

  • Using Political Buzz To Market To Your Audience

    It’s safe to say most people are already exhausted by this election cycle and we still have over two months to go. There are many people on both sides of the aisle who are passionate about politics and there have been threats from both sides about moving to Canada if their candidate doesn’t win. But […]

  • Google

    The 30 best companies to work for in America right now

    From first glance, it can be difficult to decide if they company you want to work for would be a good fit. It can also be hard to tell whether the company treats employees right. Glassdoor’s Employees’ Choice Awards can help. The annual awards are based entirely on employee feedback and honor companies and leaders […]

  • Electrician

    The 20 best jobs for introverts

    The business world tends to favor extroverts over introverts with brainstorming in meetings, sales calls to clients’ offices, and general customer service duties. To an introvert, interacting with other people like this simply isn’t an option in their day-to-day lives. This makes a network-oriented career difficult. Fortunately, there are several jobs that are designed for […]

  • Firefighter

    10 most stressful jobs of 2016

    Every professional endures stress in their job, whether it has to do with multitasking, push back from coworkers, or even a stressful boss. But for others, the very nature of the job can be stressful. The Jobs Rated methodology defines stress through 11 factors: competitiveness, deadlines, physical demands, meeting and interacting with customers and/or the […]

  • Andela Startup

    Zuckerberg has backed a startup harder to get into than Harvard

    Mark Zuckerberg has joined Google in backing Andela, a two-year-old startup that trains software developers in Africa and then helps place them in full-time roles with international companies. Andela has grown quickly to 200 engineers with offices in Nairobi, Kenya, and Lagos, Nigeria. On Thursday, the startup announced a funding round of $24 million in a round […]

  • Female Executives

    Wow. These companies have no women on their boards

    Welcome to 2016. The year in which American companies are still failing to put women on their boards and in executive roles. Despite multiple studies that show how a more diverse team makes better decisions. Samsung, Nintendo, Nissan and Kia Motors are just a handful of companies that have zero female board members. State Farm, […]

  • Michael Bloomberg

    Michael Bloomberg explains the perfect job applicant and it’s not what you would expect

    Former New York City mayor and multi-billionaire businessman Michael Bloomberg knows exactly what he wants in a perfect job candidate and it’s not what you would expect. Bloomberg employs about 19,000 people in nearly 200 countries but his ideal candidate is someone who understands how to deal with a struggle. Speaking to a group of […]