Zoo advertising presents ad agencies with a lot of room for creativity, enabling them to go wild with colorful characters and playful themes. Sometimes, zoo adverts promote a specific event, or they can be used to celebrate the arrival of a new animal. Often the aim is also to inspire people to pay their local zoo a long-overdue visit.
Despite good intentions, zoos are also businesses, and without enough customers they simply wouldn’t make enough money to survive – and could struggle to carry out some of the important conservation work that goes on. So they turn to advertisers to help them creatively appeal to the general public. The challenge for advertisers, though, is to present ideas in new and inventive ways. With that in mind, here’s a look at 15 incredible and inspiring zoo ads. Read the rest of this entry »