Running a business in the age of the internet can be a daunting task. Whether you are starting a mom & pop store in your local neighborhood or launching a social media company like my Stream App for iOS, you can’t ignore the power of online tools to help grow your business.
Over the years I have worked as a CEO, System Architect, and even a freelance writer and tech/business blogger. During my journey’s I have compiled a massive list of more than 300+ apps that have helped me as an entrepreneur and startup executive.
Whether you need to A/B test your new mobile or web app, market your product in the digital age, or simply develop superb writing [...]
For years, Abercrombie & Fitch was known for polo shirts, blouses, skirts, hoodies, and pants that sported large A&F logos. These days the company is going incognito. Instead of large logos the brand is nearly unrecognizable.
Recent ads posted by Abercrombie feature sexy models, but now they are wearing clothes that are completely devoid of the company’s famous namesake.
The company says it will rely on “timeless collections” that deliver the type of clothing customers want without relying on a brand recognition strategy.
On Tuesday, the company shared an Instagram post that shows some of its new lineup sans [...]
Logos can be a highly effective way of increasing the recognition and presence of your business. The key is simplicity and boldness. The more striking and impressive your emblem or graphic, the more immediate and positive the identification is likely to be. The idea is to create something iconic; something memorable that stands the test of time and creates a positive association with your brand or company.
Unfortunately, these 15 companies and other organizations got it horribly wrong, creating unintentionally lewd logos that have been recognized and remembered for all the wrong reasons. Then again, we probably wouldn’t even know that most of them existed if they [...]
Everyone wants to jump in on a “get rich quick” scheme that will earn them thousands with little to no effort — who wants to slave tirelessly for years before reaping the benefits? Jacuzzis and jet skis are a lot less exciting when you’re a senior citizen with heart problems. And let’s be realistic about the “quickness” of those tantalizing scams: becoming an overnight millionaire is probably never going to happen. But the next best thing may be utilizing some “get at least some money for little to no effort” options. Here are six ways to make money on the side without sacrificing your [...]
White collar crime is the sweetest gig on earth. You can strip the earth bare or rob your shareholders blind, and most likely you’ll just have to pay some money, or a small amount of time in a minimum security prison. Worst case scenario you get locked up for decades and your son kills himself. But that’s only if you’re really bad. Maybe it’s not such a great idea after all. These guys didn’t see it that way, and that’s how they made it on this list.
We all know and accept that failure is a natural part of the business cycle. Bad ideas will be rejected by the market, and good ideas will flourish and lead to a more prosperous and efficient economy. Hell, even perfectly good ideas that outlive their usefulness will slowly die ignominious deaths no matter how marketable they were a few years ago. But some business ideas are so catastrophically awful, so based on warped views of what the market wants, that they fail quickly and often in spectacular fashion. And we’re not just talking about your local artisanal cheese shop that failed to flourish in a down market. [...]